Grocers are experiencing staggering changes in regard to customer expectations. Today’s consumers anticipate an upscale shopping experience, and they are willing to travel to outlets that can satisfy this demand. In every sized grocery store, from small and specialized to mega-box, consumers often respond to product offerings based on their first impression. Product presentation, labeling and price accuracy all make an impact, and the right retail equipment can create a polished store image. PC-based price computing scales help with this by offering functions that streamline data entry, labeling and marketing tasks.

The benefits of purchasing an item should be obvious to a customer. Labels and product information should be inviting, consistent and clear by the time a customer sees them. PC-based price computing scales are user friendly; commonly featuring large, full-color graphic displays that translate product data as imagery, delivering easy-to-understand information to the clerk or the customer. PC-based scales can also be utilized to play beautiful, sound-capable videos at your sampling kiosk to captivate an audience or stimulate shopping.

With many different labeling formats and programming options, a PC-based scale offers advanced functions when compared with a simpler POS that typically operates like a big product database. A PC-based scale helps stores improve product management because data can be programmed from a central point and accessed throughout the connected network of equipment. Since pricing, labeling, pack sizes and other data stems from this central point and is used throughout the intranet, product information is consistent from every physical location in the network. Despite repeated data entry changes and constant inflow of new products, communication problems between departments is eliminated.

When looking for retail equipment that will help facilitate store upgrades, make sure versatility is built in to any new purchase. If a piece of equipment features network connectivity, this ensures that data output can be exported to programs or files for analytical purposes. Easily convert product top-seller lists or department performance figures from the scale to a PC. Also look for equipment that has the capacity to convert raw product data into contemporary tags and labels or sophisticated videos and recipes that can be recalled from product prompts and then displayed from the scale.

Rice Lake Weighing Systems has many PC-based price computing scale models available for retail systems. There are a variety of applications, from hanging, elevated or pole-mounted to bench and/or remote platter scales, to fit most retailers’ needs. No matter the application, these compact and connective PC-based scales can help customers find the information they need at your store.