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Pairing Retail Wrappers with Quality Film
First impressions are everything, especially for food packaging and presentation. To make a good one, be mindful of what film you use when wrapping products. High-quality film can be the difference between a product being left on shelves or piled into carts. Most consumers will skip products they can’t clearly view or appear damaged.
How to Identify Quality Film
For beautiful product presentation, look for the following when choosing film:
1. Light Peel Force
Peel force reflects how difficult it is for the wrapper to pull each film layer from the roll. Film with a heavy peel force can be difficult to pull apart, leaving uneven results and squished trays. Finding a wrapper with a light peel force enables smooth and efficient wrapping.
2. High Elasticity
Elasticity determines how well a film will stretch over a product. High elasticity means the film stretches farther, which reduces wrinkles and creates a smoother presentation without risking damage to the tray. High elasticity is especially important for awkwardly sized products that need the film to stretch farther.
3. Impact Strength
Wrapped products are frequently transported long distances, so film needs to be durable. Quality film has a strong sticking strength to products and can absorb the impact of energy when handled. Don’t underestimate the importance of strong film to ensure products are protected after being wrapped.
4. Anti-fogging Film
Anti-fog film for food packaging avoids unappealing cloudy packaging. Anti-fogging film enhances the value and appearance of packaged products.
5. Consistent manufacturing
The manufacturer controls quality, and individual manufacturers provide varying levels of inspection and quality assurance. A common issue is incorrect roll width, which occurs when there’s a manufacturing error. This slows down the packaging process or causes problems with film forwarding. This, among other manufacturing difficulties, makes it worth knowing the manufacturer.
Picking the Right Film for a Retail Wrapper
The exact film right for a store can vary, but these characteristics are universal in creating a clean appearance for wrapped products. Choosing the right film for your wrapper can be the difference between an astounding first impression or lackluster results.
Rice Lake Weighing Systems Wrappers and Film
Rice Lake partners with Ishida to design quality retail wrappers. Mitsubishi Diawrap® film is specifically designed for Ishida’s automatic wrappers to achieve the best performance and increase efficiency in backroom operations. Mitsubishi Diawrap film has superior transparency, reduces wrinkles and achieves perfect tray presentation with anti-fogging. Quality manufacturing ensures consistent film production and keeps air content inside the rolls low, enhancing wrapping performance.
Learn more about how Mitsubishi Diawrap film can benefit product presentation or view compatible wrapping systems to achieve the best performance and increase backroom efficiency.
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